Though you are not required to hire a trademark attorney when registering your trademark, there can be dire consequences of applying for your trademark on your own. This will actually save you time and money in the long run, and the United States Patent and Trademark Office even recommends hiring an attorney for help. A […]

One of the most pivotal phases of the trademarking process occurs in what is called the “publication phase”. From an attorney’s standpoint, this is one of the most exciting emails to receive, as it means that the application has successfully passed what is called the “office action” phase- meaning, the examining attorney assigned with reviewing […]

         When applying to register your trademark, the United States Patent and Trademark Office will ask on your application, “Are the goods or services that the trademark represents being used in commerce?” This question is more important than it seems because the answer will determine steps later on in your trademark application process, and incorrect […]

The process of registering a trademark is still relatively straightforward: there is a roadmap of steps that must be executed in order to successfully process an application into a registration. However, the landscape of the trademarking process itself has evolved slightly in the post-COVID world. We highly recommend you start this post, but below is […]

This is false. Any time we launch a new startup, we file our trademarks first. This allows you to get a head start on the arduous filing process, and allows you lodge your trademark in the system first. This is the wisest way to launch, grow, and scale a business. This is what separates charlatans from professionals.

In other words, how to take down fake websites or scammers with your trademark, part two. In part one, we discussed the exact steps to take if you discover a scammer has set up a fake website, impersonating your own. You can find that post here. Arguably the most effective step is filing a UDRP […]

As we’ve shared many times, until you trademark your business name, you do not own your business name. This alone is an incredibly important reason why every business owner needs to trademark their business name (after all, do you really want to be forced to rebrand, change your business name, and deal with any legal […]

As  some may know, in addition to running this law firm, I am the co-founder of a 501(C)(3) nonprofit, the Special Forces Support Fund™. The Special Forces Support Fund™ exists solely to support actively deployed Army special forces soldiers. The term “special forces” is used a bit loosely by civilians (we usually mean “special operations […]

What symbol should you use after your business name? And when can you use ™, or ®? Any time you use your trademark, you should use a trademark symbol with it to let consumers and competitors know you are claiming your product and brand as your own. The symbols let others know you are asserting […]

A trademark is any word, phrase, symbol, design, or any combination thereof, that identifies your brand of products or services. It can be the name of your product, your slogan, or even your logo. Trademarking is one of the most critical aspects of owning a business that every entrepreneur needs to know about. Let’s use […]