When I started my business, I knew that I wanted to establish an ongoing relationship with a charity that I knew not only aligned with my business and personal values and ethics but also with my primary objective of creating a business that leaves a legacy.
I have been very selective with the charity I chose to align with….but knew it had to have certain qualities:
After rebranding and launching the Shop, I restarted my search for a charity or nonprofit to support through my business. Through a kismet series of events, one of the most loved people in my life came in need of aid at the end of 2018, which (very long story short), led to myself and a team of other individuals to form our own charity, the Special Forces Support Fund. There’s nothing quite like searching for the right charity to support, and then winding up creating your own instead!
From now on, a portion of all of my sale proceeds will be going to the SFSF. This charity isn’t just a charity to support the military, or even just special forces units deployed around the world. To me, it’s so much more than that: the men and women of all branches of the United States Special Forces are soldiers putting in the most training, going into the most dangerous places in the world to protect us, or the first responders when we’re attacked (if you haven’t yet, watch/google “12 Strong” or the book the “Horse Soldiers”, a story about the first responders to 9/11).
And they also don’t have the supplies or equipment they need to do their jobs. Therefore, the SFSF is a movement to equip and support the deployed Special Forces troops of the United States Army as they fight for our freedom in active conflict regions, silently protecting us. Our deployed Special Forces soldiers are in need of not just monthly care packages, but equipment essential to their health, welfare, and ability to perform their job.